Corporate social responsibility (CSR) Essay Example | Topics and Well Written Essays - 2000 words

Corporate social responsibility (CSR) - Essay Example The second research paper titled ‘Corporate social responsibility brand leadership: a multiple case study’ has been directed towards using existing research and studies that provide frameworks for the analysis of CSR as a tool for brand leadership strategy. The existing literature is supported by a qualitative study of five UK based firms that have a significant market share, successful brand strategies and a very active CSR. The paper is organized in two parts where each part is dedicated to one research paper. The analysis is organized as presenting the research strategy, methods, findings, assumptions, and overall quality of the research paper. The analysis also makes suggestions for improvement after the analysis. The main argument of this research paper is to critically analyze the two research papers based on qualitative studies and suggest drawbacks that could be improvised for a more comprehensive study. The paper uses Grunig’s situational theory of publics for the purpose of analysis of cases presented within the paper (Byrd, 2009). The framework within the theory helps in creating a single case study with three different aspects of analysis. The research is conducted by way of exhaustive interviews conducted with the senior counselors of each of the two American companies that are under analysis. The primary document analysis is focused completely on the communication of the progress reports presented to the global compact unit on a semiannual basis by each participating member. The secondary analysis is conducted by way of materials and documents produced by the agencies which also include speeches, articles and presentations for the purpose of business publication. The key research question is to find out the dynamics that were responsible for company realization that such coalition was for the benefit of the organization. The second